A1.3

Test shots explaination

In this test shot i try making one of my storyboard frames into reality by shooting on my iphone, I said i wanted the first shot to have an eye level shot with an MS shot angle and this was a perfect foundation for me. I wish i could've incorporated depth into this as it wouldve helped me.

During this shot i wanted to capture a very joyful moment between friends and I felt like this was a shot where i could've done better with a close up but still shows my intentions too. I wish i would've used a dominant subject here but i feel like since i broke the rules here it kind of makes it more cinematic and purposeful on my end.

In this shot i wanted primary kids laughing with an ECU so it can show emphasis and contrast between the p16 shots. I wanted to incorporate this into a matchcut in the final advert and wanted a dominant subject in this so it makes it more cinematic.

Showcasing a more relatable and realistic side of student life. I used a zoom out to focus on their education and how it can be shared between friends, this adds to the overall mood of happiness and smiling.

In this shot i tried emphasizing the smiling between students. I tried doing a MS close up of two students expressing happiness and the warmth in their expressions

TV & Film Storyboard in Dark Green Pastel Green Pastel Blue Personal & Authentic Style.png

Camera shots / Angles / Movements

I want the first shot to have an eye level shot angle with the shot being MS (i want the scene to be slowed down)
I want a slowed down ECU shot of a couple of post 16 students laughing and having fun.
The primary kids laughing shot i want it to be a little zoomed out with an ECU of the kids laughing so it can show emphasis and the contrast between the p16 shots and the primary shots (kind of making a matchcut into the shot)
Slowmo MS shots of people playing sports and CU people enjoying nature
Eye level shots of people giving back MAYBE bird’s eye aswell if there is a balcony to shoot up from.

I want my message to be shown with my cinematography and emphasis on happiness and how that might impact the WSO community.

5 shots ECU smiles
1st nature shot, shot size: MS, eye level, still movement
2nd nature shot, MS, eye level, still movement
3rd shot smiling, ECU, Low angle, still movement
4th shot basketball, LS, High angle, still movement
5th shot kindness, MS, low angle, still movement
6th shot family, MLS, eye level, still movemnet

TV & Film Storyboard in Dark Green Pastel Green Pastel Blue Personal & Authentic Style.jpg

My updated continous storyboard

1st shot: Eye level shot angle, medium sized, still movement
2nd shot: Eye level shot, LS, still movement
3rd shot: Eye level, MCU, still movement
4th shot: Eye level, CU, Still movement
5th shot: Eye level, either XLS or LS, Still movement
6th shot: Low angle, MCU, still movement

Production calendar

Updated production calendar 09.10.25

Updated production calendar 22.10.25

As i was updating my production calendar, most of my post production days and scheduled filming days didnt align with my schedule as this was also during my half term break. Of course that meant i had to change around and somehow find a loophole that can make me reach my deadline and thankfully as i kept updating it all went together smoothly and i was able to be on schedule most of the time making the production calendars a very useful method of filmmaking and etc.

Production log

Filming disclosures

Location recces

Risk assessment

Music

I discovered when creating my advertisement that copyrighted music cannot be used due to legal reasons.
I made the decision to do some research and discovered a website with music that includes copyright free music. This obviously changed how my advert looked, felt, and how I wanted it to be and that was a bit disappointing but i still was hopeful for the full outcome of the advert and decided to research a copyright free song that has the exact same genre as the other song i wanted to choose.

https://uppbeat.io/t/jeff-kaale/kaleidoscope
License code: TIHOJFT6CHN6F7SR

Updated scenes

I updated the acts of kindness scene to reflect my personal heritage that shaped my advert with uniqueness and authenticity. I replaced my usual storyboard planning with a moment drawn from my own background. The advert resonates deeply with my own experience and values. Despite it being very meaningful for me it might not be as meaningful / relatable who don't share the same cultural references. I recognise that acts of kindness are interpreted differently between people but this creative choice invites the viewers / audience into my world and into my original message all together.

Production

During my last few stages with the Smiles campaign, I started recording more and more and one of the scenes i had to record again was the Year 3's. I already recorded the Year 4s previously and needed more footage to support my idea for Smiles

As i was going along, My group and I needed permission to record Year 3s from the head of year 3 at WSO and got permission via email to do so. Asking for permission really showed how important asking for consent was and how ensuring transparency makes the job (filmmaking) is more easier with actors and people. It also is good legally and ethically.

My script

Originally, I wanted this text to translate into Arabic but changed my mind, I think it really fits with the advert. The scene description in this script is outdated but I still want it to have the same concept, it won't be the same but its good for a foundational basis.

First draft.

Feedback i recieved:

Strengths

Displayed a proactive, reflective, and professional approach throughout the entire project lifecycle.
Effectively managed project changes and justified creative decisions with clear documentation.
Maintained strong ethical and legal standards in all stages of production.
Made a confident, professional pivot by adapting the “acts of kindness” scene to reflect personal heritage.
Produced a thoughtful and creative advert that fully met high project criteria.

Areas for Improvement

Reflect further on how your cultural adaptation enhanced uniqueness while potentially limiting relatability for a wider audience.
Use a tripod in future drafts to achieve steadier, more professional camera work.
Add a slogan to strengthen the advert’s message and brand voice.
Adjust sound levels so the voice-over remains clear over the background music.
Include a watermark logo throughout the video for consistent branding.
Proofread carefully, ensuring correct spacing in phrases such as “a lot.”

Second draft

Deleted my original voice over from the first draft and text. I will not remove this in the final draft as i am currently wanting to re-record and also re-do the text.

Second Cut Feedback from Ms Goulet:

Great move of the camera shooting to the start! And great sound effects!
Lovely MS of people smiling but I would recommend making sure the shot size is the same and there is nothing in the background (or at least the same background) in all of the shots.)
More shots that are similar to the "Atrin shot" at 00:31.
Like I said before I think you should bring the VO and lyric text back.
Your last shot should be a smile...maybe the "Atrin shot."
We need more shots with directorial intention rather than just filming what people are doing.

A1.3

Test shots explaination

In this test shot i try making one of my storyboard frames into reality by shooting on my iphone, I said i wanted the first shot to have an eye level shot with an MS shot angle and this was a perfect foundation for me. I wish i could've incorporated depth into this as it wouldve helped me.

In this shot i wanted primary kids laughing with an ECU so it can show emphasis and contrast between the p16 shots. I wanted to incorporate this into a matchcut in the final advert and wanted a dominant subject in this so it makes it more cinematic.

Showcasing a more relatable and realistic side of student life. I used a zoom out to focus on their education and how it can be shared between friends, this adds to the overall mood of happiness and smiling.

In this shot i tried emphasizing the smiling between students. I tried doing a MS close up of two students expressing happiness and the warmth in their expressions

My updated continous storyboard

Production calendar

Updated production calendar 09.10.25

Updated production calendar 22.10.25

Production log

Filming disclosures

Location recces

Risk assessment

Music

Updated scenes

Production

During my last few stages with the Smiles campaign, I started recording more and more and one of the scenes i had to record again was the Year 3's. I already recorded the Year 4s previously and needed more footage to support my idea for Smiles

My script

Originally, I wanted this text to translate into Arabic but changed my mind, I think it really fits with the advert. The scene description in this script is outdated but I still want it to have the same concept, it won't be the same but its good for a foundational basis.

First draft.

Feedback i recieved:

Strengths

Displayed a proactive, reflective, and professional approach throughout the entire project lifecycle.

Effectively managed project changes and justified creative decisions with clear documentation.

Maintained strong ethical and legal standards in all stages of production.

Made a confident, professional pivot by adapting the “acts of kindness” scene to reflect personal heritage.

Produced a thoughtful and creative advert that fully met high project criteria.

Areas for Improvement

Reflect further on how your cultural adaptation enhanced uniqueness while potentially limiting relatability for a wider audience.

Use a tripod in future drafts to achieve steadier, more professional camera work.

Add a slogan to strengthen the advert’s message and brand voice.

Adjust sound levels so the voice-over remains clear over the background music.

Include a watermark logo throughout the video for consistent branding.

Proofread carefully, ensuring correct spacing in phrases such as “a lot.”

Second draft

Deleted my original voice over from the first draft and text. I will not remove this in the final draft as i am currently wanting to re-record and also re-do the text.