WWW

• Your idea was highly original and distinctive, making the pitch stand out effectively.

• The inclusion of emotional marketing added depth and made the concept more engaging.

• It was excellent to see the recipe and ingredients included early in the pitch.

• The visual presentation was strong, with impressive posters, merchandise, and overall design work.

• Your use of a 90s/2000s nostalgic style was particularly effective and well suited to the concept.

• The structure of dividing the instructional video into four sections was a thoughtful and organised approach.

• The inclusion of the food, branding, and pricing considerations made the project feel relevant and well developed.

• The mood board, vision, and supporting website were clear, creative, and professional.

EBI

• You could provide a clearer explanation of the narrative structure and overall plan for the video.

• It would be beneficial to include more detail about your technical skills and production choices.

• You should explain how cinematography, editing, camera work, audio, and any special techniques will support the final product.

• It would strengthen the pitch to show more clearly how your research has informed your ideas.

• You could also explain how the nostalgic style will be represented through conventions, music, and visual features.