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A3.4
Final video pitch
Production proposal
Location recces
Risk assessment
Storyboard
GRAPHIC TITLE CARD
2nd close up host shot, High level shot, MLS size, still movement
3rd overhead shot, MLS, Birds' eye level angle, still movement
4th prep shot, Low level shot, LS size, still movement
5th prep shot, Birds eye, either MLS or MCU, still movement
6th cooking shot, High level or birds eye, LS or CU, still movement
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AD
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AD
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3rd Back on air shot, MLS, Eye level angle, still movement
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4th overhead cooking shot, Birds eye level, MLS size, still movement
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5th cooking shot, Eye level, High stop, still movement
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6th cooking shot, High level or birds eye, MLS or MCU, still movement
Feedback
The feedback highlights that your project successfully captures a strong 90s aesthetic, with original music, editing, and structure that make it feel like a mini movie. The instructional style is effective and creates a wholesome community feel, especially through the school setting. Your script, along with the use of B-roll and commercial segments, shows clear understanding of researched media conventions. To improve, you should make the instructional elements (TOS) clearer, add a logo or watermark to strengthen Veggie Quest branding, and include a 90s-style banner, such as a news ticker, during the email submission sections.
Self-Feedback
I think that my veggie quest project is successful because it has a distinct 90s cooking show identity and fulfills the brief when it came to the retro style, original music, instructional format. This helped it feel like a real old-school TV special while fitting a modern message. One of my strongest points is the overall aesthetic and branding especially because I chose to set it in school and i felt like the school setting and wholesome presentation helped the show feel more authentic and accessible for the target audience. I tried communicating a lot with my project by attempting to focus the campaign message well because it focuses on healthier plant-based food rather than non healthier alternatives. The recipe idea, especially the meat-free nacho concept works really well because it is practical, visually colorful, and relevant to the brief's purpose. If i were to improve the project further i would make the instructional parts even clearer so the audience could follow the instructional parts even clearer so the audience could follow the cooking steps more easily. Overall, i'm proud of the creativity and effort i put into veggie quest. I think it shows good planning, clear understanding of media conventions and a strong connection between style and message. I worked really hard and especially on a time restriction which lasted barely a week. I did the video + everything in one day and that barely lasted 20 hours. I think I challenged myself in many ways with this campaign.
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