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B1.1
BRANDING
BTEC MEDIA
Branding Mindmap
Skills audit booklet
Spotlight skills
Portfolios Research
2x student portfolio research
I really appreciated how clear and engaging it was. It’s admirable that she highlights her dedication to her work on a deeper level, showing how it has helped her become more cultured and accomplished. In her portfolio, she presents her photography in a way that immediately conveys how polished and intentional her work is. It communicates a lot while still leaving room for interpretation. She also discusses her experience assisting with image editing, explaining how it gave her broader insight into the media industry which is an understanding that clearly comes through in her final pieces
Just off the bat, when you open Brian Lim's page you can immediately see all the campaigns he's done as a creative director. He includes all the advertising work he's done, all the design work and him directing a music video / designing it. He confidently presents his strongest work to potential clients, highlighting the quiet dedication he’s built over the years and the accomplishments he’s earned which I think is really AWESOME.
He then goes on to display his work experience and CV for anyone interested in seeing what he’s accomplished over the years. Impressively showing what he's been doing for the past 10+ years.
He describes his work as polished yet human which shows the dedication he brings through what he does.
It's quite fascinating how interesting and cool his front page is. Furthermore, to showcase his work he includes a "Featured Work" Section, "Project Index", "Information" section that shows off his portfolio in more depth.
Art director: They play a crucial role in visual communication, specifically handling the graphic and visual aspects of the projects. They are responsible for the overall visual style, aesthetic, and design direction of a project in industries like advertising, publishing, film, and digital media. Their core responsiiblites are also team management where they guide and supervise creative staff and also collaboration, where they partner closely with copywriters, marketers, and directors to align the visual output or strategic message. They also offer manage project budgets, schedules, and deadlines to ensure timely delivery.
Web Design: It's heavily influenced from graphic design and it offers fantastic freelance and employment oppurtinities for those with an eye for art. This specific career pairs personal website design tools with technical web development language skills, like CSS, Java, and Python, to create websites that are equal parts functional and visually appealing
I liked Nathan’s portfolio for its clean, straightforward design and the way he shared personal stories about his experiences and professional growth. While reviewing his portfolio, I could clearly see the dedication he’s shown as a media student. Which inspires me in the long run for when i do my portfolio and talk about my experiences.
2x professional creative portfolio research
He then connects his role in a unique way, drawing on the fact that he lives in New York. the circles with the Helvetica font are a staple in new york culture as it is usually used in the new york city subway system, basically signifying that he is a new york native / based in new york.
Copywriter: When it comes to creative writing career paths, you take paths like blog writing for big companies to creating to website copies and proudct description for small businesses, copywriting skills are present just about anywhere there's text. It offers great freelance, side-hustle, and employent opportunities, with many successful writers sourcing their guidance stricly from creative writing classes.
Fashion Designer: A professional who creates clothing and accessory designs, often working within the fashion industry. They use their creativity and knowledge of fashion trends, textiles, and design techniques to develop unique and visually appealing garments and accessories. They may also work closely with marketers and sales professionals to create successful marketing campaigns and promote their designs. They research and analyze fashion trends to stay up-to-date on current styles and fashion movements.
Finally finishing it off, with his about me section where he talks about what he can offer, how you can talk to him about it and what his biography tells you about him. Flawless branding. And his portfolio truly seals the deal on what you will get if you DO employ him.
From the get go as soon as you enter the website, you're already enchanted by this video montage that Michael Clarke contains of his work.
2x Creative Job research.
Nathan Cassidy's Portfolio
Amy Mellor's Portfolio
As a result, he then describes himself and talks about what led him to doing filmmaking and photography. He speaks about an injury that completely shifted his perspective and made him stop competing, then shares his experience of standing on the US Open podium.
In the "Information" section, he talks further more about his upbringing and what got him to be doing what he's currently doing and lightly talks about his hobbies to showcase his personality more. Another example of good branding
He describes his work as polished yet human which shows the dedication he brings through what he does.
What's even cooler is that he adds photos to kind-of soft launch what the client and or person viewing his portfolio will expect from him which is incredible way of showing your brand and who you are.
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